Flipside

Flipside, a pioneering platform in the blockchain space, partnered with 14islands to undergo a strategic rebrand. With a mission to drive blockchain adoption and innovation, Flipside wanted a refreshed identity to resonate with its diverse audiences: Builders, Degens, Partners, and Web3 Enthusiasts.

Our work included crafting a modern visual identity—complete with a refined color palette, dynamic typography, and unique iconography—and persona-driven user journeys for their site. We delivered a comprehensive brand guideline document, a component library, and a robust handoff package for their engineering team.

Flipside is now equipped to solidify its position as the epicenter of blockchain growth, inspiring confidence and fostering connection across the web3 community.

“With confidence, 14islands took on a complex challenge for Flipside: transform our identity from a blockchain data company to a blockchain growth company. They synthesized our ambitious goals, complex products, and disparate user groups into a unified visual language that hit the creative mark—and our smirk-inducingly aggressive timeline.

Their initial concepts demonstrated remarkable range—each one distinct and compelling, rooted in crypto-native sensibilities without falling for cliché industry design tropes. For a studio of their size and shape, I was impressed by their creative versatility and thoughtful rationale for conceptual options and design recommendations. They seamlessly moved from foundational design to functional execution, delivering a beautiful website that nailed our objectives and energized our brand.

Like me, consider yourself lucky if you've stumbled upon 14islands. They are stellar creatives, impeccable communicators, dedicated collaborators—and I look forward to working with them again someday soon.”

David Shack, Marketing Lead at Flipside