Defining the product strategy

To design and build a product experience that will feed and grow your business, we need a validated, unique value proposition and a product experience that gives you an edge. When starting a partnership, we align the team with your goals, identify what is invaluable and magical about your product and company to bring that spark into the productSee alsoPoly AICase and ensure the product is designed in line with your strategy and user needs.

Creating a unique product

In this phase, we set up the product architecture to map out the user flows and key experience moments. It’s an iterative approach where quick user testing and validation sessions bring precious insights about users and product context. We sometimes get asked if user testing takes too much time away from other tasks. The simple answer is no. Research shows that most insights are found with five users. Creating a product design that sets you apart also depends on well-crafted micro-interactions, a sharp art direction, and smart ux copy. We love creating systems because they keep things consistent, scalable, and efficient, making our work a breeze.

Growing your product and business

With a product in users’ hands, a scalable product architecture, and a design system, we can continuously refine and innovate the product experience. To keep up to date with the fast-moving technology, trends, and customer expectations, it’s vital to continue learning insights and evaluate when and how to introduce changes. And never be afraid of pivoting when needed! When introducing changes, many teams often forget to analyze the impact, risk, and benefit on the business as well as on the users. Running a quick collaborative (Fig)jam session to help evaluate takes little time and can save a lot of resources.